The brainchild of NASCAR executive Daryl Wolfe and then Darlington President Chip Wile, the first Throwback Weekend was 18 months in the making, as NASCAR and track executives created focus groups with industry stakeholders and held numerous individual meetings with teams and sponsors to get buy-in for the idea.
When Throwback Weekend was launched in 2015, it was nothing short of revolutionary. Now heading into its ninth year, Darlington Raceway’s Throwback Weekend is no longer a novelty, even though it remains one of most engaging weekends on the NASCAR circuit, marrying the sport’s oldest superspeedway with retro looks for the teams and their cars. In 2015, Darlington Raceway and NASCAR took a huge gamble by making the Southern 500 a Throwback Weekend.
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